Decreased Alienation and Stigma
The sheer number of online dating services, each with membership in the thousands or larger, makes it obvious that many people are seeking a romantic connection. This realization can eliminate the feeling many people have that they are somehow deficient or weird because they are not in a relationship or are not dating at all, as well as empower them to change their circumstances. In "Scattershot, Desperate and Sleazy," posted on Plusonemag.com, Katherine Sharpe describes online dating as reflecting a basic human need and providing a means to express the need openly.
Improved Dating Skills and Prospects
Actively participating in the online dating process can improve a person's dating skills in general while providing a larger number of potential dating candidates. Especially for mature individuals who have likely been out of the dating scene for years, if not decades, online dating can provide more opportunities to re-learn dating skills. As the saying goes, "practice makes perfect." Younger people who are caught up in busy school routines, or in meeting the demands of an entry-level job while attempting to gain a foothold in a new city, can also benefit from the time-saving aspects of online dating.
Expanded Dating and Social Circle
Increased mobility and other social factors have made it more of a challenge for people to meet one another outside of work relationships. Many online dating services also include options for people seeking friendship and activity partners. In addition, services such as Meetup.com, museum memberships and volunteer groups frequently feature discussion groups and post events online. By participating in these events and activities, people whose paths might never have crossed otherwise have formed deep friendships in their "real" lives.