Advantages of Dating Services
A computer with Internet access and maybe a web cam are all you need to begin. There is no pressure to make a good impression on the first date. Online screening forces you to slow down. The process:
-Fill out questionnaire -Review matches -Establish contact by email, then phone, then in person.
You are on your own schedule. There have been several testimonials of real chemistry before the first date because of the time each party has taken to know each other.
The premium dating sites (Match.com, eHarmony.com, Lava.com) have a special pre-screening and sorting function that match date seekers based on psychological profiles. Matches are created among people with similar values, tastes, desires, political views, religious tolerance and dislikes.
Online conversations are also more frank and leave less room for ambiguity. Compatibility issues are dealt with early in the relationship. This makes dealing with rejection (whether giving or receiving) a little easier. Some may prefer that it be done this way before emotions get involved over an expensive steak dinner.
The fees associated with online dating agencies are far less than paying for drinks and meals. They range from free to $60 a month for membership.
Many dating services offer tools for anonymity, screening and unwanted contact.
Disadvantages of Dating Services
One of the major disadvantages is that people can misrepresent themselves online. Some people post photos of themselves when they were younger, thinner, etc. Also, people tend to exaggerate their accomplishments and salaries to make themselves look more successful than they actually are. There is a tendency to put the best foot forward, and often, the truth is stretched.
As dating agencies gain popularity, their member total can increase tenfold, and managing new members is difficult. For many of the free dating agencies, only simple matches are made for existing members. Spammers can create free profiles. They join because they can post ads in chat rooms and other parts of the website. Members also receive unsolicited mail.
Are Matchmakers a Dying Breed?
Matchmaking is a very personal service, and matchmakers have a very select clientele. They rely on keen instincts and personal experience. The fees they charge match their exclusivity. They tend to set their sights on an upscale market of old money and nouveau riche entrepreneurs. A good matchmaker's consultation price is at least $1,000, and the bill rises for more specialized requests.
Specialized service is the cornerstone of matchmaking. The clientele demand it because the matchmaker is the best person to predict customer satisfaction. This is one-on-one business. Matchmakers meet with their clients to get a better idea of their personality and desires in a mate. They tend to shy away from conventional means of advertising. Word-of-mouth is the best way to land a talented matchmaker.
Profits of Dating Agencies
Online dating agencies are an Internet business that reaps large profits. It's a rare business model that has continuous consumer usage and interaction between customers and online communities. It is estimated that this industry is worth $917 million, with about 40 million users. Although more free online agencies are available, many users opt to pay for a match with a mate while screening out potential predators.
Types of Dating Agencies
There is a plethora of agencies to fill almost every need. Competition is fierce, so carving out a niche is essential to the agency's survival. Some niches include:
-Gay and Lesbian -College Students -Speed Dating -Millionaire Dating Service -Christian Singles -Jewish Singles -Senior Citizen Singles -Swingers